In the world of eCommerce, there has been a shift towards selling digital products over traditional physical ones. While both types of products have their benefits, there are several reasons why selling digital products is becoming increasingly popular among internet marketers. For one, it’s easier to get started and less risky.

Selling products online on marketplaces such as Etsy or even on your own Shopify shop can save you lots of time and money.

I have my own Etsy shops and even have sold products via my own sites. In a moment, I will share some examples of the best and easiest digital products to make and sell online.

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But first, let’s look at…

Benefits of Selling Digital Products vs Physical Products:

  1. No need for physical storage: Digital products don’t require any physical storage space, which means you don’t have to worry about managing inventory or finding or paying for space to store your products.
  2. Low overhead costs: With digital products, you don’t have to worry about manufacturing costs, packaging, or shipping fees, which can significantly reduce your overhead costs. You just need an easy-to-use graphic design tool. I love Canva Pro, but you can start with the free Canva version. I have used Canva for years. (You can even check out my list of top Canva alternative graphic design tools).
  3. Easy to scale: Since digital products are easily stored and distributed online, it’s easy to scale your business and reach a larger audience without incurring high additional costs (or in some cases doing it for free).

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Selling physical products on marketplaces like Amazon or eBay has its rewards too. Here are reasons you might want to try your hand at selling physical products on eCommerce.

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Benefits of Selling Physical Products Online

  1. Increased reach: Selling online allows you to reach a wider audience beyond your local area.
  2. Lower overhead costs: Online selling eliminates the need for a physical store, reducing overhead costs like rent and utilities.
  3. 24/7 availability: Online stores are always open, allowing customers to shop at any time of the day or night.
  4. Easier inventory management: Online selling allows for easier tracking and management of inventory levels.
  5. Access to customer data: Online selling provides access to valuable customer data that can be used to improve marketing and sales strategies.
  6. Increased flexibility: Online selling allows for greater flexibility in terms of product offerings, pricing, and promotions.
  7. Improved customer service: Online selling allows for faster and more efficient communication with customers, leading to improved customer service.

Dropshipping makes eCommerce even easier. You’ve heard of dropshipping I’m sure. Do you know what it is?

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What is Dropshipping? And Why do online marketers like it?

Dropshipping is a retail fulfillment method where an online store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

Online marketers of physical products like dropshipping because it allows them to start an eCommerce business without the need for inventory, making it a low-risk and low-cost option.

What Are Some Examples of Places You Can Dropship?

There are many places where you can dropship products, including popular marketplaces like Amazon, eBay, and Etsy, as well as specialized platforms like Oberlo, AliExpress, and SaleHoo. Additionally, you can also consider creating your own website or using a platform like Shopify to sell your products.

Of course, there are downsides to selling physical products, even if you chose to dropship. Here they are:

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Downsides of Selling Physical Products Online:

  1. High overhead costs: Physical products require storage, packaging, and shipping costs, which can add up quickly and eat into your profit margins.
  2. Inventory management: Tracking inventory and managing stock levels can be a time-consuming and complex process, especially if you have a large number of products.
  3. Shipping issues: Shipping delays, lost packages, and damaged products can all lead to unhappy customers and negative reviews.

So why do many online marketers like me and many others on popular social media platforms like Pinterest, Tik Tok, Instagram, and Facebook prefer selling digital products?

Reasons Why Internet Marketers Prefer to Create and Sell Digital Products:

  1. High-profit margins: With low overhead costs and the ability to scale quickly, digital products can offer high-profit margins.
  2. Passive income: Once a digital product is created, it can continue to generate income with minimal effort on your part.
  3. Freedom and Location-Free: Digital products can be created and distributed from anywhere in the world, making it easy to work remotely and manage your business on your own schedule.
  4. Low Financial and Time Commitment Risk: you can test out how well a product will do without overspending on social media ads and other marketing methods. If it doesn’t sell well no matter what adjustments you make you can stop your efforts fast without losing more time and money.

Want to know what works best when selling digital products online? Check out these examples.

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Examples of Digital Products You Can Sell Online:

  1. Ebooks: With the rise of e-readers and tablet devices, ebooks have become a popular digital product to sell online.
  2. Online courses: Online courses can be created on a variety of topics and can be sold at a premium price point.
  3. Digital art: Digital art, including illustrations, graphics, and photographs, can be sold as digital downloads or printed on demand.
  4. Party invitations (Printable and Digital): baby shower invitations, bridal shower invitations, office party invitations
  5. Printable party games: baby shower games, bridal shower games, family reunion games, Thanksgiving games, Christmas party games, New Year’s Eve party games
  6. Customizable Templates: invitations, resumes, menus, social media page covers, social media posts, eBook, checklists, schedules, spreadsheets, presentations, daily planners, journals
  7. Daily, weekly, monthly schedules: cleaning schedules, meal plan schedules, to-do lists, social media post schedules
  8. Inventory spreadsheets: seasonings, freezer, groceries, cleaning supplies, pet food
  9. Checklists: shopping lists, wedding prep checklists, moving checklists, travel packing checklists, blog post checklists, project checklists
  10. Habit trackers (Printable and Digital): savings trackers, weight loss trackers, mood trackers, gift purchase trackers, progress trackers
  11. Daily, weekly, monthly planners (Printable and Digital): seasonal themes, holiday themes, trendy themes
  12. Bullet journals (Printable and Digital): seasonal themes, holiday themes, trendy themes, dream board
  13. Marketing templates (including social media posts): flyers, banners, t-shirt SVGs, business cards (printable and digital)
  14. Cards: vocabulary flashcards, date idea cards, game cards, collectible
  15. Coloring Pages: seasonal themes, holiday themes, flower designs, abstract designs, design style themes

This is a sample list, there are many more items you could choose when selling digital products online.

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Now of course comes the question, where could you sell digital products?

Best Places to Sell Digital Products Online:

  1. Your own website: Building your own website allows you to have complete control over your product offerings and pricing.
  2. Online marketplaces: Platforms such as Etsy, Amazon, and eBay offer a built-in audience and can help you reach a wider range of customers.
  3. Social media platforms: Social media platforms such as Facebook and Instagram can be used to promote and sell digital products to your followers.

What about using social media to help you sell your products?

Yes, you can.

How Can Social Media Help You Sell Your Products?

  1. Use social media to promote your products: Share links to your products on your social media profiles and use social media advertising to reach a wider audience.
  2. Offer exclusive discounts: Offer discounts to your social media followers to encourage them to make a purchase.
  3. Use social media to build your brand: Use social media to build your brand and establish yourself as an authority in your niche, which can help increase sales and customer loyalty.

Learn How to Start Creating and Selling Digital Products Online…

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